Edward Cadence was a brilliant man, and a dedicated scientist. He had invented Sensitape, a means of recording the thoughts and emotions of great musicians, religious figures, etc. so that others could experience at first-hand just what it was like to play a magnificent concerto, or to slip peacefully toward an untroubled death with the sure expectation that Heaven lies waiting. And he had added Sexitape, whereby people whose sex lives weren't completely satisfying could experience everything that the most compatible couple in the world felt together.
For all this he was given the Nobel Prize, became enormously wealthy and famous.
But finally he set to work on the ultimate application of his experiments: Synthajoy. And when the enormity of this dehumanising process became clear, he was murdered.